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Apple Fails In India : Top 5 Reasons.

Apple Fails in India
Apple products are a rage in the West. But in Asian nations like India it isn't popular with the masses. The guys at the research department of Apple do not consider India as a potential ground to sell the iPhone. Maybe it is because of Steve Jobs and his 7 months stay in India in the '70s that has blacklisted Indians from being blessed with the iPhone just as it launches. They have to wait till it officially launches or pay a couple of bucks extra and get it arranged from the Black market. 

Its not only the pricing that affects its graphs but also does its service, communication and marketing factors. Indians believe in the "Sasta, Sunder, Tikao" phenomenon. And Apple has been known to deliver simple, aesthetic products and doesn't mind keeping it highly priced. 

1. Price:
People who buy electronic are mostly consumers and not buyers. They want the best of all and  prefer having it low priced, offer full feature and getting the best service. The iPhone rates in India are exorbitant. Though the iPhone is used by a million, it is neglected by the masses and thus giving it market to Nokia, who still dominates 60% of the cellular devices sold. 

2. Delicacy:
"iPhone gira toh, vaat hai!" (if the iPhone falls, your screwed) is a common axiom. It is believed that once the iPhone slips from your hand, it has slipped forever and you would have to get a new one. Though this is partly false but people do not want to risk it. And you certainly cannot carry it in a 7.59pm Virar Local. After all, it costs you your monthly salary.

3. Service:
Firstly its believed to be delicate, then you get to know that your local repair guys would not be able to open it up its complex hardware , the official service is far away and expensive. Definitely, you would not go in for such a device. The service in India cannot match up to the one offered in USA. 

4. Absence of Retail stores.
Steve Jobs always wanted to make the customer feels special. Thus when you walk into the Apple Store at Regent Street in London, your greeted and welcomed. The guys at the walk up to you , help you buy and clarify your queries. Thus the Apple Retail Store play in vital role in its success. The Apple Store Genius Bar is a key component which helps maintain a relationship with the customer.There is no Genius Bar at the Apple Reseller Outlet in India. FYI, there is no Apple Store in India, the retailing is outsourced. Another negative point.

5. Sentimental Issue:
Apple launches its product, announces it to be available in retail stores in a couple of days. If you in the USA, UK or Australia, you get your iPhone as it gets available but it is shipped to India after a month. This hurts the Indian hearts who fail to understand that it takes time for the companies to arrange the shipment, deliveries, legal permissions, technical assurance across the globe.


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